2002 Developing Total Solutions By 2002, 90% of Insight's revenue was from the business-to-business customer (B2B). In April 2002, Insight acquired an Illinois-based, technology reseller and services provider of IT products, which had net sales of $1.5 billion for the year ended December 31, 2001. This broadened Insight's market reach to include medium-to-large enterprise and public sector customers. The acquisition brought with it a vast array of services such as advanced integration, custom configuration, connectivity, enterprise consulting, high performance system support, implementation, project management, network solutions, resource management, software licensing, storage solutions, warranty programs and wireless solutions. Insight's North American customer base expanded to include businesses of all sizes and provided advanced service capabilities that could be applied across all customer groups.  2001 Continued International Success In 2001, Insight acquired additional computer direct marketers in Canada and the United Kingdom. Today, Insight UK is one of the largest technology resellers in the United Kingdom. |
1998 International Expansion into the UK In 1998, Insight Enterprises initiated operations in the United Kingdom through an acquisition. This acquisition brought with it PlusNet, a UK-based Internet service. 1997 International Expansion into Canada The company flourished under the direct-marketing model targeting small-to medium-sized business customers and in 1997, expanded internationally by initiating operations in Canada. |
1995 Initial Public Offering Insight Enterprises, Inc. became a publicly traded company in 1995, selling its stock on the NASDAQ under the ticker symbol NSIT. Shift to B2B The company retained its founding vision but strategically shifted Insight's business model away from targeting individual consumers and focused on becoming a global direct-marketer, selling brand-name computers, hardware and software (IBM, HP, Toshiba, Microsoft, etc.) primarily to small-to-medium-sized businesses. Multiple Sales Channels Insight developed an e-commerce Web site in 1995. With the launch of www.insight.com, business customers could now purchase their IT hardware online. Additionally, Insight developed its outbound sales force in that year, optimizing the channels by which customers could purchase products. |
1993 Diversification In 1993, Direct Alliance Corporation was created. Direct Alliance is Insight Enterprises' business process outsourcing segment which is run separately from Insight-branded operations. Today, Direct Alliance provides marketplace solutions in the areas of logistics and supply chain management, finance, direct sales, direct marketing and analytics using proprietary technology, infrastructure and processes. Direct Alliance has two facilities in Tempe, Arizona and provides outsourcing services domestically and internationally for a number of major IT manufacturers. 1986 Entrepreneurial Spirit Brothers Tim and Eric Crown founded Insight Enterprises Inc. and the "Insight" brand in 1988. Their vision: To meet the growing demand for high quality computer products with low prices and solid service. The brothers started the company with a $2,000 credit card loan and launched a direct marketing approach to sales – the concept met with immediate success. As Insight grew, product lines were increased to offer customers a one-stop computer source with thousands of products to choose from. |
